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Type
Article
Author(s)
Ron Johnston, David Rossiter, Todd Hartman, Charles Pattie, David Manley, Kelvyn Jones
Date
09/2018
Volume
60
Issue
5
Page start
463
Page end
483
DOI
10.1177/1470785318778247
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Is part of Journal

Title
International Journal of Market Research
ISSN
1470-7853
EISSN
2515-2173
Short title
International Journal of Market Research