globe
  1. Core reading 3 items
    1. Product Strategy & Management, Prentice Hall, London. - Baker, M & Hart, S, (2007), Haines S The Product Manager’s Desk Reference, (2014), McGraw Hill, US, Lehmann D & Winer R, (2009) Product Management, McGraw Hill, USA

      Book Core

    2. Strategic brand management: a European perspective - Kevin Lane Keller, Tony Apéria, Mats Georgson 2012

      Book Core

  2. Cultural awareness 0 items
  3. Core journal readings 0 items
  4. Background journal readings 19 items
    1. How global brands compete - Holt, Douglas B., Quelch, John A. and Taylor, Earl L. 2004

      Article Core Link takes you to Harvard Business Review, where you will need to search or browse for this specific article and its full text.

    2. Product strategy and management - Baker, Michael John, Hart, Susan J. 2007

      Book Core *

    3. The identification of weak products revisited - David R. Harness, Norman E. Marr, Tina Goy 1998

      Article Core Although an older article, this provides information to help students determine whether management is to blame for deleting products by helping students to consider the management processes of identification and decision making,

    4. Innovation as newness: what is new, how new, and new to whom? - Jon-Arild Johannessen, Bjørn Olsen, G.T. Lumpkin 2001

      Article Core

    5. Global marketing management - Keegan, Warren J., Brill, Elyse Arnow, Puri, Sandeep 2014

      Book Core

    6. Strategic brand management: a European perspective - Keller, Kevin Lane, Apéria, Tony, Georgson, Mats 2012

      Book Core *

    7. Benchmarking for brand innovation - Pervaiz K. Ahmed, Mohamed Zairi 1999

      Article Core

    8. Pioneer brand advantage with UK consumers - Ruth Rettie, Simon Hilliar, Frank Alpert 2002

      Article Core

    9. How brands grow: what marketers don't know - Sharp, Byron 2010

      Book Core

    10. How brands grow: Part 2: Emerging markets, services, durables, new and luxury brands - Jenni Romaniuk, Byron Sharp 2016

      Book Core

  5. Optional Materials 20 items
    1. Managing brands: a contemporary perspective - Sylvie Laforet c2010

      Book Optional

    2. Key marketing metrics: the 50+ metrics every manager needs to know - Paul W. Farris, Neil T. Bendle, Phillip Edward Pfeifer, David J. Reibstein 2017

      Book Core

    3. The definitive book of branding - Kartikeya Kompella 2014 (electronic resource)

      Book Optional

    4. Building strong brands - Aaker, David A. c1996

      Book Optional

    5. Trademarks - Blackett, Tom, Interbrand (Firm) 1998

      Book Optional

    6. Global marketing strategy - Chee, Harold, Harris, Rod 1997

      Book Optional

    7. Creating powerful brands - De Chernatony, Leslie, McDonald, Malcolm, Wallace, Elaine 2011 (electronic resource)

      Book Optional

    8. Strategic brand management - Richard H. Elliott, Larry Percy, Simon Pervan 2015

      Book Optional

    9. Brands: the new wealth creators - Hart, Susannah, Murphy, John M., Interbrand (Firm) 1998

      Book Optional

    10. No logo: no space, no choice, no jobs - Naomi Klein 2010

      Book Optional

    11. No logo: no space, no choice, no jobs - Klein, Naomi 2010, c2009

      Book Optional

    12. Product management - Lehmann, Donald R., Winer, Russell S. 2004

      Book Optional

    13. Crossing the chasm: marketing and selling high-tech products to mainstream customers - Moore, Geoffrey A. 2006

      Book Optional

    14. Brand management - Riezebos, H. J. 2003

      Book Optional

    15. Essentials of marketing

      Chapter Optional Chapters on 'Product'. Revisit this or the Kotler chapters for week 1.

    16. Principles of marketing

      Chapter Optional Chapters on 'Product'. Revisit this or the Brassington & Pettitt chapters for week 1.

  6. Journals 8 items
    1. Main journals 3 items
      1. Journal of product & brand management - MCB University Press, Emerald (Firm) (electronic resource)

        Journal Optional

      2. European journal of innovation management - MCB University Press, Emerald (Firm) c1999- (electronic resource)

        Journal Optional

      3. International marketing review - MCB University Press, Emerald (Firm) (electronic resource)

        Journal Optional

    2. Other useful journals 5 items
      1. Marketing intelligence & planning - Emerald (Firm) (electronic resource)

        Journal Optional

      2. Marketing intelligence & planning - Emerald (Firm) (electronic resource)

        Journal Optional

      3. Harvard business review - EBSCO Publishing (Firm) (electronic resource)

        Journal Optional

      4. European journal of marketing - Emerald (Firm) 1971- (electronic resource)

        Journal Optional

      5. Campaign - EBSCO Publishing (Firm) (electronic resource)

        Journal Optional

  7. Other Sources 1 item
    Students will be required to use worldwide electronic media to collate evidence of International and Global branding and product management from commercial, educational, and ‘informational’ websites. The specific websites will depend upon the companies chosen within the live case study assessment. The students will be expected to use a range of on-line databases such as Mintel, DataMonitor Nielson and others that are available.