International Brand Management 2018-2019 
By Emily Ngana lecturer
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Core reading 3 items
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Product Strategy & Management, Prentice Hall, London. - , ,
Book Core
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Strategic brand management: a European perspective - , , 2012
Book Core
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Cultural awareness 0 items
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Core journal readings 0 items
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Background journal readings 19 items
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'Project Dropstrat': product elimination and the product life cycle concept - 1990
Article Core
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How global brands compete - 2004
Article Core Link takes you to Harvard Business Review, where you will need to search or browse for this specific article and its full text.
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Product strategy and management - , 2007
Book Core *
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Pioneer advantage: is it real? Does it matter? - 1996
Article Core
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The innovation challenges of proactive cannibalisation and discontinuous technology - , , 2002
Article Core
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Shareholder-value-based brand strategies - 2001
Article Core
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Ethical branding and corporate reputation - 2005
Article Core
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The identification of weak products revisited - , , 1998
Article Core Although an older article, this provides information to help students determine whether management is to blame for deleting products by helping students to consider the management processes of identification and decision making,
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Innovation as newness: what is new, how new, and new to whom? - , , 2001
Article Core
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Global marketing management - , , 2014
Book Core
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Strategic brand management: a European perspective - , , 2012
Book Core *
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The effect of brand extension strategies upon brand image - , 2004
Article Core
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Product evolution: a Darwinian or Lamarckian phenomenon? - 1999
Article Core
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Benchmarking for brand innovation - , 1999
Article Core
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Pioneer brand advantage with UK consumers - , , 2002
Article Core
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How brands grow: what marketers don't know - 20100195573560,9780195573565
Book Core
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How brands grow: Part 2: Emerging markets, services, durables, new and luxury brands - , 20160195596269,9780195596267
Book Core
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Optional Materials 20 items
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Managing brands: a contemporary perspective - c20100077117484,9780077117481
Book Optional
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Key marketing metrics: the 50+ metrics every manager needs to know - , , , 2017
Book Core
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Kapferer on luxury: how luxury brands can grow yet remain rare - 2015
Book Optional
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The definitive book of branding - 2014 (electronic resource)
Book Optional
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Building strong brands - c1996002900151X
Book Optional
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Trademarks - , 19980333725883
Book Optional
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Global marketing strategy - , 19970273623486
Book Optional
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Creating powerful brands - , , 2011 (electronic resource)
Book Optional
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Strategic brand management - , , 20150198704208,9780198704201
Book Optional
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Brands: the new wealth creators - , , 19980333659090,0333659082
Book Optional
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The new strategic brand management: advanced insights and strategic thinking - 2012
Book Optional
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No logo: no space, no choice, no jobs - 2010000734077X,9780007340774
Book Optional
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How to style your brand: everything you need to know to create a distinctive brand identity - 20150956454534,9780956454539
Book Core
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No logo: no space, no choice, no jobs - 2010, c20090312429274,9780312429270
Book Optional
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Product management - , 20040071238328,9780071238328
Book Optional
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Crossing the chasm: marketing and selling high-tech products to mainstream customers - 20060060517123,9780060517120
Book Optional
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Successful product management: a guide to strategy, planning and development - 19980749427027
Book Optional
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Brand management - 20030273655051
Book Optional
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Chapter Optional Chapters on 'Product'. Revisit this or the Kotler chapters for week 1.
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Chapter Optional Chapters on 'Product'. Revisit this or the Brassington & Pettitt chapters for week 1.
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Journals 8 items
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Main journals 3 items
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Journal of product & brand management - , (electronic resource)
Journal Optional
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European journal of innovation management - , c1999- (electronic resource)
Journal Optional
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International marketing review - , (electronic resource)
Journal Optional
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Other useful journals 5 items
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Marketing intelligence & planning - (electronic resource)
Journal Optional
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Marketing intelligence & planning - (electronic resource)
Journal Optional
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Harvard business review - (electronic resource)
Journal Optional
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European journal of marketing - 1971- (electronic resource)
Journal Optional
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Campaign - (electronic resource)
Journal Optional
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Other Sources 1 itemStudents will be required to use worldwide electronic media to collate evidence of International and Global branding and product management from commercial, educational, and ‘informational’ websites. The specific websites will depend upon the companies chosen within the live case study assessment. The students will be expected to use a range of on-line databases such as Mintel, DataMonitor Nielson and others that are available.
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Website Optional
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